Burberry London (new) Cologne by Burberry, In 1856, 21-year-old former draper apprentice Thomas Burberry opened an outfitter shop in Basingstoke, Hampshire, England, and started a fashion empire. With his focus on durable, comfortable fabrics, Burberry’s store became known as an emporium with a focus on developing outdoor wear for local residents and visiting sportsmen. In 1981, Burberry spread its influence into the world of perfumery with its line of men’s Burberry cologne and created an instant sensation with Burberry for Men.